healthhealth
You're Eating The Sun: How Food Energy Actually Works
Every vegetable on your plate is basically a tiny, edible souvenir from the sun. Food energy is weirder and cooler than most of us ever stop to think about.
How to live happier, better, and longer.
I'm not an expert, doctor, or "guru". I'm just a guy who wants to live better. I read about living longer and actually making changes. Then I test things on myself, and I use Brightness Lab to share what helps, what sticks, and what makes real change a little easier.
The science of living happier, healthier, and longer, translated into something you can actually use.
Good advice bounces off real life. Behavioral design is how we stop that.
Fresh from the Lab
New ideas, useful takeaways, and experiments in how to make better choices easier.
healthhealth
Every vegetable on your plate is basically a tiny, edible souvenir from the sun. Food energy is weirder and cooler than most of us ever stop to think about.
longevitylongevity
We treat aging like gravity, just a fixed law of nature. But maybe that's less science and more a very old habit of giving up too early.
booksbooks
Good Energy is one of those rare health books that makes you rethink how your body works without scaring you into a bunker.

That’s me, Alex. →
About the Lab
I hit a point where I realized I wanted to live a happier, longer, more enjoyable life. Every day I wasn't actively working on this goal felt like a waste. So, I started taking this more seriously.
I became obsessed with learning what actually helps people live happier, healthier, and longer lives. That sent me into books and research on breathing, movement, sleep, nutrition, skin, brain health, and more.
But, I kept running into the same problem. Good information is everywhere. Actually making the change is hard.
That is why Brightness Lab has two focus areas: learning what actually helps us live better, and learning behavioral design so those ideas are easier to put into practice. This is not me pretending to be an expert. It is me becoming a better student in public and sharing what I learn along the way.
The goal is simple: learn in public, live better, and make change easier to stick.
Brightness is the direction. Lab is the method.
One is about living happier, healthier, and longer. The other is about staying curious enough to keep testing what actually helps.
“People keep acting like
getting older means life gets worse.
I refuse to accept that.
Longer, happier, and better.”
— Alex Hoskinson
What's in the Lab
Explore All Topics→Research
I go deep on the science and pull out what is useful, practical, and worth paying attention to.
Behavioral Design
Because knowing more is not enough. I'm just as interested in how to follow through as I am in what to do.
Reading List
A living shelf of what I'm reading, what I've finished, and what I'm learning from it.
What I'm Reading Right Now
Switch
Switch
Chip Heath, Dan Heath
Most of what shows up here starts with a book. I read widely, pull out what is useful, and turn the best ideas into something practical.
Right now I’m reading Switch by Chip Heath, Dan Heath. Every book I finish either sharpens how I think, changes what I do, or becomes a post here.
Stay Inspired
New ideas. Useful takeaways. Notes from the books and research I cannot stop thinking about. Drop your email in and I'll send the best of it your way.